Color is an important part of the brand, especially the color in your product box. The color of the product packaging can make your product stand out on the store shelf. If it is sold through an e-commerce platform, when the product reaches the customer, the first thing you see when you open the package is the color of the box. As a part of the brand, color can effectively convey the brand, product and other information to customers.
If you are considering changing the packaging color of your product, you need to consider many factors. Changing the color scheme of the box can attract more new customers, but it may also ruin brand recognition. Even small color changes can dramatically change how users think about your brand.
Advantages of changing the color of the box
The color of the packaging box will affect the customer's perceived value and perception of your product. Color can be said to be a shorthand for product. If your product is simple and simple, then choosing a color that can represent simplicity and cleanness can effectively attract the attention of consumers. If you want to emphasize the brand's commitment to environmental protection of the earth, you can also consider adding green elements to the packaging. This can attract younger, more environmentally-conscious consumers.
At the same time, no matter how good the color scheme is, it will not always be popular. Colors that looked very beautiful ten years ago may look a little outdated now. Changing the color of the perfume packaging box can make the product better adapt to the current trend.
Disadvantages of changing the color of the box
If your product has always been known for its brown packaging box, if you change the color of the packaging box to blue or red without warning, consumers will not be able to recognize your brand immediately. Therefore, the replacement of product packaging should be done step by step. Before using the color matching of the new custom product packaging box, the brand can also market the product to inform the user of the new image of the product.
In addition, if the new color matching of the product is similar to that of a competitor. Then, your brand will lack uniqueness. There may even be customers who mistake your brand for other brands.
Changing the color of the packaging box is not as simple as imagined. When changing the color of the packaging box, in addition to considering its pros and cons, it is also necessary to integrate product characteristics and brand image into the packaging box.