"We figured out a place to be able to make this solid rubber boot. Then, 10 years ago I moved to New York City. Maybe someone will wander into a Moncler store and be wooed by an ombre knit or a scarf hem dress.
"I think of a Moncler jacket in a similar way, something that has a solid looking form but actually is as light as air." Two models in particular, the "Glenard" (a bulbous double - hooded white cotton jacket) and the "Halibut" (an oily black matte nylon jacket with vertical channel quilting) call to mind the envelope - pushing Moncler Sale shapes of the show pieces but wouldn't look too out of place on your daily commute.
"Econyl is a fiber that's made from reclaimed fishing line in Scandinavia," Williams explains. The company says that the programme, which also involved a complete redesign of company structure, paid off; there was a spike in both online and store traffic, and sales in 2018 saw a 19 percent increase compared to the previous year.
The show was one part of a global festival called Mondo Genius - a five - city presentation of collaborations with the eleven designers who, under Moncler's Genius program, bring their runway edge to the brand's puffy performance wear. Jonathan Anderson showed a short film directed by Luca Guadagnino in Milan, for example, while Veronica Leoni hosted a concert with Solange on New York's Upper East Side. Williams created a film with Teezo that debuted on Saturday, focusing on the "dystopian uniform," as the designer put it, that he has continued to evolve for Moncler.