It's no secret that the program is engineered to speak to www.monclersoutlets.com the young, international, internet - savvy fashion consumer. And nowhere is that clearer than in the new Moncler Genius lineup, which is a murderer's row of designers, all of whom are setting the agenda for high fashion right now. This season's new additions are Matthew Williams of 1017 Alyx 9SM and London phenom Richard Quinn; returning are Craig Green, Simone Rocha, Francesco Ragazzi of Palm Angels, Hiroshi Fujiwara of Fragment, Pierpaolo Piccioli of Valentino, as well as Moncler 1952's Sergio Zambon and Moncler Grenoble's Sandro Mandrino.
"I was really just trying to merge the DNA of Moncler and the DNA of Alyx," Williams tells me over the phone from Milan, where the collection launched earlier this week. "And to look Moncler Outlet Online at things that we do well, that they maybe haven't experimented with before." Which, well: ever since the collection first appeared, it was pretty clear that Williams had managed that merger successfully. "It feels good," he said.
His hat was sprouting with flopping blue cones. Also braving the frost in New York was model Irina Shayk. The Russian model, who hails from Siberia and has no doubt seen some torrential snow in her lifetime, chicly dressed for New York's snowfall in a crisp white puffer and chic white snow boots.
I love being outside in winter. I love skiing. I like extreme conditions. I bought the company in 2003 and at the beginning, it was really something different but I immediately realised that the culture was already very strong and really interesting. Elements of it had to change, but I wanted to respect the DNA while improving the perception of the brand. From 2005 to 2009, we did a lot of things and the company culture evolved 100 percent.